You’ve got 2 months to read this book before the words disappear from the pages

When I do decide to read a book it takes me forever to finish (if it isn’t interesting). With this little invention entitled “The Book That Can’t Wait” you’re almost forced to get a move on and finish the work from your favourite writer.

Argentinean independent publishers Eterna Cadencia are publishing an anthology of new Latin authors (yawn) using a specially developed, spy-style ink that disappears once it comes in contact with sun and air. Within 2 months the entire book’s text is completely gone. Would you feel cheated if this was the case with your new book?
The initiative is aimed at helping new authors get their books read quicker- so that they dont need to whore themselves out for grocery money. The innovative independent publishers teamed up with DRAFTFCB Buenos Aires to develop The Book That Cant Wait.

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