I got sent this video from my mate Art and this guy doesn’t waste time sending me boring stuff. Strongbow, the Australian cider has come up with an awesome campaign that will no doubt go viral on Youtube in no time… This clip almost reminds me a bit of the Art of Flight expect it depicts the ‘Welcoming Of Summer’ with some Aussie surfers trying to crack an attempt at the largest glow in the dark surf attempt at Bondi Beach. Check this out:
To mark the start of summer, Strongbow joined forces with legendary surfing filmmaker Jack McCoy (Endless Summer II), Bali Strickland and Eugene Tan (Aquabumps) to capture Australia’s largest glow in the dark surf attempt at Bondi Beach. On summer’s eve, 17 Strongbow surfers descended on Bondi Beach in custom made glow-in-the-dark surfboards and wetsuits as an official “welcome to summer” for Strongbow. Channel 10′s Bondi Rescue lifeguards, Corey Oliver and Andrew Reid, were among the surfers taking part. Hundreds of onlookers lined the beach and the Bondi Icebergs balcony to catch a glimpse of the spectacle.
Executive Producer – Josh Cilento
Director of Photography – Jack McCoy