The Fall/Winter campaign from Lee entitled Own this City runs on the back of last year’s The City Is Mine campaign. It’s all about staking your claim of the little piece of city by expressing yourself through the latest Lee garb.
To accompany the launch of the new campaign, Motion City Films shot a little promo video, backed with a tune from local Cape Town band Red Huxley (find it at the end of the post). I love how everyone tries to pretend that they’re loving being in the water when we all know the oceans surrounding CT are generally ICY cold. Big up, I almost enjoyed that more than all of the cool Lee kit in the video.
Given that the core crew reps Cape Town we’re giving away a pair of ladies and a pair men’s denims to our most loyal fans. If you’d like to win please do the following:
1. Give the Lee Facebook page a like
2. Leave us a comment below letting us know why you “Own this City”
The winners will be announced on Friday the 15th- one guy and one mooiness.