The Marie Claire Naked magazine issue is often one steeped in press and PR, as it is an edition where local celebrities show some skin in support of the Burn Foundation Southern Africa. This year, MyCityByNight was invited to take part in the Naked campaign with Stacky nominated to bear all in the pages of this massive glossy mag.
Marie Claire’s annual Naked issue is on sale from 20 February and is the biggest campaign yet featuring 31 celebs including Jack Parow and Jenna Pietersen on the cover, bearing it all in support of the Burn Foundation Southern Africa’s educational programmes and outreach to burn survivors.
“This campaign allows celebs to feel the vulnerability a burn survivor feels all their life by baring all for all to see,”
says Burn Foundation Southern Africa Executive Director Bianca Annandale.
“Scars are never just skin deep, they imprint on our psyches as well, but that does not change the fact that beneath the scars there is a person like everyone else. This campaign will hopefully raise awareness that we should not allow our perceptions to be taken at face value, we should take a few moments to look further and see one another for who we are and not as we look.”
Celebs taking part in the campaign include:
Cover stars: Jack Parow and Jenna Pietersen
Pop duo: Andrew and Brian Chaplin from Locnville
Social Networkers: the unbelievably amazing Sean Stack (mycitybynight.co.za), Samantha Laura Kaye (samanthalaurakaye.co.za) and Dylan Savage (lifeissavage.com)
The Jokers: Trevor Gumbi, David Levinsohn and Joey Rasdien
The Rockers: Louis Roux, Jacques Moolman and Isaac Klawansky from Shadowclub
The Media Moguls: Kim Schultze from 5fm and her fiancé, Mike Sharman, owner of digital communications agency Retroviral
The Soap Stars: Samkelo Ndlovu and Jafta Mamabolo from Generations
The Musos: Nathan Ro, Mark van den Berg and David Waugh from Lonehill Estate
The Entertainment: Power Couple Tumi Morake (comedian) and her husband Mpho Osei-Tutu (actor, writer and director)
The Sports Star: Francois Hougaard, Springbok scrumhalf
The Dancing Queens: Lulu Mlangeni and Dada Masilo from The Dance Umbrella
Model and Surfer couple: Lyndall Jarvis and Jordy Smith
The Movie Star: Lee-Anne Summers
The Idol and the beauty: Jacques Terre’blance and his wife Charné
Model and lawyer: Gregg Hammond
Jack & Jenna were shot by Jesse-Leigh Elford & all other pictures were by Richard Keppel-Smith
“The annual estimate of deaths from fire in SA is between 3 000 and 4 000 people,”
says Aspasia Karras, editor of Marie Claire.
“Apart from people losing their lives there are also many more who suffer emotionally from the trauma and the physical scars left by fire. We hope that through this campaign people will be motivated to support the Burn Foundation Southern Africa in their efforts.”
Marie Claire will also be hosting a cocktail party in Jozi on 29 February where a donation will be made to the Burn Foundation Southern Africa. Readers are encouraged to show their support either by making a financial donation to the Burn Foundation or by volunteering to assist the foundation in their efforts. For more information, go to: www.burnfoundation.org.za/sponsor.
For the video of the behind-the-scenes at this year’s Marie Claire Naked shoot, click here
To follow the campaign on Twitter, follow @marieclaire_sa (hash tag: #MCNaked)
To follow the Burn Foundation Southern Africa on Twitter: @SA_Burns_F