Carling Man becomes less blue collar

Carling Black Label beer has long since been the number one choice for broke students and yard parties in the South African hood for a number of years- hence it being depicted by advertisers as a wetty for those working close to furnaces and in poorly ventilated mineshafts causing them to sweat copiously, thereby accentuating their ridiculously ripped and beefy bodies (goodness that sounded gay).

Well that’s all about to change as Ogilvy- the ad agency responsible for handling the Carling brand for the better part of a decade, have decided in part with SAB to replace this manly man with a new breed of dude that uses more than his physical strength to solve problems and be remembered in this world (I don’t understand, what do you mean use your brain instead of brawn?).

The new campaign to be launched next week focuses on “winners” and not “workers” (subtly saying to all of us that workers aren’t winners, sis!). Fear not- apparently none of these new beer heroes will be doing anything as sensitive as crying during Twilight and will instead be doing things like saving mooiness/their family or whatever from burning buildings or SARS or Julius Malema.

Im stoked- gives us all a chance to not feel so bad when our copious beer drinking severely hampers our ability to maintain the chiselled look that we currently have (see what I did there, I bet you all want to see my abs now! Ha).

As Carling Black Label’s new focus says the beer is ideal for- men of character who deserve the reward of a champion beer and mooiness (ok, might have added that last bit in). Nothing wrong with adding a bit of mooiness into a beer drinking

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